The 12 “C’s” of Effective Communication©
- Context. Be aware of their environment, their values and style. The number one criterion for success is correct audience analysis.
- Create. Use mind-mapping techniques to come up with your unique approach.
- Construct. Have a persuasion plan/model to strategically organize the content and plan your delivery to relate the information to their needs.
- Credible. The two keys of credibility are trust and authority. With confidence, know what you want to say and say it. Use power words, facts, and relevant but limited examples.
- Capture and Compel. Capture their attention immediately by first acknowledging and focusing on their interests with image phrases. Then compel by delivering your well-thought out statement of purpose.
- Connect. Determine common ground, use eye contact, speak with a coaching tone to your voice, state their needs and show respect to advance the relationship.
- Charm and Color. Project a professional and personable image, with poise, posture, dress and appearance. Use figures of speech, stories, and bullets versus run on sentences.
- Congruent Delivery. Align your content, verbals and non-verbals so that your intention matches your behaviors.
- Convey with Passion. With commitment and conviction, being your natural self, converse, not preach, with appropriate enthusiasm and energy.
- Concise and Clear. Be concise and specific. Abraham Lincoln’s Gettysburg Address was 226 words long. Do not use jargon, generalities. Use relevant examples and word pictures.
- Control. Demonstrate your ability to anticipate and field difficult questions.
- Close and Confirm. Deliver a firm close focused on your theme and their required follow-up. Check with the listener to make sure the message you delivered is the message they received.
Maximize your impact and ability to influence others by practicing the 12 "C's" = Competencies of Master Communicators.